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No monkey business: How Baboon Labs became a venture

The idea that wouldn't go away

Fiore Fraquelli and Nikolai Nossulenko encountered the same recurring frustration. Business teams, IT teams and stakeholders were working towards the same goal, but often struggled to understand each other. Ideas got lost in analysis, misalignment and endless discussions before anything could move forward.

The more conversations they had, the clearer the opportunity became: what if AI could help create alignment earlier in the process? What started as a simple idea soon evolved into a venture.

Why it belonged in the Lab

The AI Lab brought Fiore Fraquelli and Nikolai Nossulenko together. One brought a deep understanding of customer challenges and emerging AI opportunities. The other brought the technical expertise needed to transform ideas into something tangible.

Supported by the Cronos.AI ecosystem, they were given the freedom to test assumptions, learn from experienced entrepreneurs and validate the idea before committing to building a company.

"What made the difference wasn't just the freedom to try, but the people who helped turn an idea into something real."

Fiore Fraquelli
Co-founder Baboon Labs

That journey eventually became Baboon Labs: a venture helping organizations create alignment between business and IT through AI-powered discovery, analysis and prototyping.

Think this could be you?

Have an idea that won't leave you alone? The AI Lab isn't just a place to explore technology, it also the incubation . Sometimes it's where new companies are born.

If you're an entrepreneur, founder or builder looking for the right environment to turn an idea into something bigger, we'd love to hear from you.

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