Reacher: a custom prospecting platform for Huntsmen

Turning prospecting into a better fit

At Huntsmen, finding new customers is what drives the company forward. The people who work in sales, called inside sales consultants, deal with a huge amount of information every day. They make lists, call important people, set up meetings, and follow up with them on different projects and with different clients. This is a big part of what they do, and it's what helps the business grow.

That type of workflow requires something more advanced than your typical customer relationship management tool. The system Huntsmen was using at the time was no longer able to keep up with the speed, organization, and reporting requirements of their prospecting efforts.

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From licence model to strategic investment

When the time came to renew their CRM license, Huntsmen decided to take a step back and reassess their workflow. Rather than sticking with a rigid system, they opted to create something tailored to their needs: a custom platform wich they called Reacher, built from the ground up to support their unique prospecting process. This move allowed them to break free from the constraints of an off-the-shelf solution and create a tool that truly fit their way of working. By doing so, Huntsmen aimed to boost efficiency and productivity, and ultimately drive better results from their sales efforts.

For this project they worked with another Cronos company, AnglerZero, to come up with a solution that covers the entire prospecting process, giving the team more freedom to work how they want.

By using AI, Angler Zero was able to move fast without sacrificing reliability and quality. This approach helped them stay focused on what matters most.

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Built for speed, control, and growth

Reacher is a tool that combines several important tasks, like finding new customers, following up with them, keeping track of interactions, and measuring performance. This helps consultants work together more smoothly, using the same current information. They can also easily log calls and meetings, and get a better understanding of how well their campaigns are doing.

This new platform is designed to work the way Huntsmen does now, but it's also flexible enough to change as the business grows. Instead of buying another license, they're putting their money into something they control, and that can adapt to their needs over time.