Chatbot
Intelligent Search
Natural Language Processing
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Finding the right ingredient can be surprisingly difficult when a product range includes more than 100 specialised ingredients. For Puratos, the challenge was to make it easier for professional customers to find the products they need, even when they don't know the exact product name.
Puratos offers an extensive range of over 100 ingredients for bakers, pastry chefs, and chocolatiers around the world. But with so many specialised products, even experienced professionals sometimes struggle to find what they need. Imagine trying to find the perfect ingredient for your next creation, but you can't recall the exact name - frustrating, right?
1
Better customer service with quick and accurate product information.
2
Enhanced user engagement through a user-friendly and interactive search tool.
3
Conversational product guidance allows users to describe what they need in their own words.
The AI experts at MbarQ stepped in to develop a custom AI chatbot, powered by OpenAI's GPT technology, to help Puratos' customers find the right ingredients with ease. Instead of a simple search engine, it assists them and offers helpful advice – much like a sous-chef would.
The chatbot understands culinary terms and phrases, so customers can describe a product or their needs in their own words. It lists the product names and relevant info, of course, but also shares tips and guides users towards the best ingredient for their needs.
“We chose a partner that is already experienced with the tech. (…) MbarQ was really proactive and already built a use case specifically for us. So they worked on our needs and we’re going to continue working with MbarQ.”
Developing this intelligent chatbot wasn't without its challenges. The team at MbarQ had to work closely with Puratos to refine their product data and ensure the chatbot's accuracy, but the results have been impressive.
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